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Posts Tagged ‘communities’

  1. The Jungle VIP

    September 23, 2010 by Lesley

    So many people do such great things to help worthy causes, and Ian Hamblin is no exception!!

    Please help me to get him the support and donations he needs

    ***********

    My eyes lit up when I saw the challenge. 6 days trekking through the rugged and no doubt sweltering humidity of the Thailand Jungles. Diabetes UK had sent me news of the challenge via their regular email updates and it wasn’t long before I was excitedly signing up to take part in this tough trek through a country I knew little about.

    That’s how I set about the daunting task of raising nearly £3,000 for Diabetes UK so that I could take my place on the expedition. But this brought me to the 2nd challenge. Raising the money! I was very excited about what I was taking on but also wary of the massive challenge I was facing.

    After a few months of trying a few things to raise the money it was clear that simply asking for donations was not working. For one thing, it was putting me in the role of a taker, which was not only ineffective at raising the funds, it didn’t particularly feel good to have my hand constantly held out towards other people. I then stumbled upon the obvious conclusion.

    The best way to receive anything is to give first!

    It seems like an obvious statement, but when we want something how many of us automatically put our hands out? We’ve all done it and it’s nothing to be ashamed of. Just human nature i’m afraid!

    A little while after this insight, I got talking to a friend about the fact I was raising money for charity and he jokingly suggested we should abseil down the nearest building as batman and robin. After giggling away to myself for a moment, I realised it was actually a damn good idea. And after spreading the idea around a few friends on Facebook, it was clear that there were quite a few other friends who were very keen to join in the abseiling. I think i had about 15 people very interested in a few hours.

    Image courtesy of jf01350

    I had my action plan. I could give people an amazing life experience and at the same time ask them to help me raise funds in the process. I quickly sought out a company to organise the abseiling and set about finding a building to do it from. I created the www.newcastleabseil.com website to promote the event and keep people updated.

    At the time of writing this, I still have a bit to go until I (and hopefully many others) throw themselves off the side of a building for a good cause, but I’m enjoying every step and obstacle as it comes along. There have been days where my enthusiasm began to wane, but it wouldn’t take long before someone would ask “Hey Ian. How’s the abseiling coming along?” and my enthusiasm would be renewed as I told them about where I was.

    Without other people around me I’d have given up or moved on to something else long ago. It’s other people’s enthusiasm that has helped me to keep going, especially when I was working on the project late on a Friday night, when I wanted t to be relaxing!

    Image courtesy of  jf01350

    But the biggest thing I’ve learned is the false belief that it doesn’t mean anything unless you do it all yourself. Even top athletes have teams of 50+ people helping them to get the gold. Getting as many people involved in my project has been the best thing about it. I simply can’t wait to have a an amazing time scaring myself to death along with some amazing people and hopefully raise a lot of money in the process. And with it, we’ll get George back to the jungle where he belongs!

    Ian Hamlin

    ************

    Please donate by clicking here and make this happen!




  2. The 6 Week Challenge

    September 6, 2010 by Lesley

    I am running some more 6 week Social Media courses.

    Why 6 weeks you ask.

    Ok, well this is not just about learning which buttons to press and how to link Twitter to your website or blog.

    This is about connecting, relationship building and trust.

    For those people who do not sit for the majority of their time in front of a pc, have the latest smart phone or tablet, then the online world can be a litle hard to navigate.

    If all you have done is ‘sell at’ and you don’t quite get the concept of ‘connecting with’ and relationship selling, then this course is designed for you.

    I started connecting and networking online in 1996. This was not work related. It doesn’t need to be. It is all about becoming known, liked and respected. Business comes second.

    I go out of my way to help and support others. I know that relationship building is at the heart of Social Media.

    During my course I help others to connect with the right sort of people, people with whom they can converse and build trust. Explaining the true meaning of advocacy and reciprocation,we look at what you can give and not what you can take.

    It works for me, and thousands of others.

    Come and learn which buttons to press, how to link your networks, what applications do what…..

    …….but more importantly……

    …..come and learn how to connect with meaning on the Social Web and begin an amazing journey and form the first of many relationships founded on trust and openness.

    A small and interactive group with lots to learn and even more to discuss…….

    ……I will even refund you your money if you don’t think it was worth it.

    I am confident this course will change the way you do business, for ever.

    6 week Social Media Course - click - for further details and how to book




  3. Do you Predict or React

    August 12, 2010 by Lesley

    If like me, you are a fan of the TV show Mary Queen of Shops, starring Mary Portas, you may have noticed a recurring trend amongst the shop keepers and shop owners she reaches to out to help.

    They do and sell what they want, rather than what their customers want.

    This trait is typical not only of small shops, but businesses of all sizes and from all sectors.

    We talk about ‘listening’ and ‘monitoring’ and understanding our customer. But how many of us do this?

    The question on everyone’s lips is ‘how can we win more business’ and what can we do to increase sales.

    The answer my friends, is right under your nose.

    Let’s take a look at the local high street green grocer. He sells fruit and vegetables, and has often to compete with the supermarkets.

    The trade he receives is not necessarily ‘loyal’ trade, people may go there when they have an immediate need and it isn’t convenient to shop elswhere and get to the supermarket.

    Tap into this! Ask people what they would like to see on your shelves. Offer what they want, not what you like. Make it an experience to visit your shop. Understand your products, but more importantly, understand your customer.

    Stop looking for new customers until you have managed to satisfy the ones you still have.

    Ask them to fill in a questionnaire, or tick boxes on a sheet to tell you what they like to buy. Create an online community so you maintain regular contact with them. With over 500 million active users a Facebook page can be an excellent way of doing this.

    Once you know your leading lines, then you can start to be a little bolder.

    Seasonal products with less demand can be turned into leading lines for a short period if you help your customers discover these by giving out recipes and suggestions.

    Have a tasting session or create a competition. Become innovative.

    Your customers arent you.

    Don’t predict what they may want to buy, react to feedback and opinions and give you.

    Your customers shouldn’t need to ‘fit’ your products, your products should ‘fit’ your customer.




  4. Growing Up with Social Media

    July 29, 2010 by Lesley

    If you are a small business and already engaging with Social Media, perhaps with Twitter and  Facebook, you have established an online presence. But, have you considered developing and maturing your strategy further?

    mulimediaMulitimedia

    As well as being a great way to show case your products or services, multimedia use can also help humanise your business more. You can illustrate your company culture by including photos and video of company events, even staff events. Video is a great tool for showing ‘how to’ for example and can sometimes be far more effective than the written word and have more impact. Multimedia can make your company seem more friendly, it can show you care about your staff as well as being a great way to help the consumer.

    integrate online and offline communication

    Integrate Online & Offline Communications

    If you do some form of offline advertising then include details of your Facebook Page or your blog url. This way you are inviting customers to check out your community, which will help build trust. Consumers may join your community and get a feel for the type of company you are, which will help convert sales in the future.


    spread your message

    Spread your Message

    Do you say the same things on Twitter as you do on Facebook? Adapt your messages and keep them suitable to each social media platform. Not only will this attract interaction from a broader audience, it avoids sending out duplicate information to your community. I have seen the same message posted on Twitter and on Facebook over and over again, and if users are registered on both platforms they are simply getting duplicate messages. Work out what will work where.


    Local Online Directories

    Local – Online Directories & beyond

    Local businesses can keep visible by including themselves in local business directories. finding these directories can be difficult. Check some local companies, even some of your competitors and see where they are listed to give you an idea of where you need to be. Dont forget to use Google maps using Google Places help for small businesses. This may be the first contact a customer has with you, so ensure all your information is up to date and update regularly to include any new products or services. You would be amazed at the number of companies who move premises, change their fax or phone number and forget to update their listings.

    Register and claim your business on such platforms as Fourquare - great if your business is public facing. You can reward regular customers with deals, special offers, even ‘freebies’. The buzz around Foursquare is increasing by the day and consumers love the competition element which acts as a magnet for cutomers to visit you again and again.Location based applications encourage the user to leave a tip ( what things are available at a venue for example, or what facilities are there), others encourage you to rate the venue or leave a comment. Create a conversation around your business.


    Competitions, Contests & Special Offers

    The true value of a Social Media is to build a community around you. You can use your community to drive sales, assist your marketing efforts and crowdsource. You can create some buzz by introducing some kind of competition or offer an exclusive discount. This will encourage competition between members of your community. Try to include customer participation in a competition through writing articles for example, this can help the message go viral. Reward members of your community with discounts or exlusive deals. This demonstrates you care about them, value them and by rewarding them you show you are a great company to buy from and engage with.

    What ways have you used to develop your community? What would work for you as a consumer? Please leave your comments below, I’d love to hear your story.




  5. Dear Justin

    July 28, 2010 by Lesley

    In an earlier post I talked about listening and also community matters. Here I am doing it again.

    I added some music likes to my Facebook last night, and ever since I added Justin Nozuka he, (or rather his agency) has been spamming my Wall on Facebook and sending multiple identical tweets out too.

    It isn’t just me that has gotten sick of this – numerous fans posting comments both on Facebook and on Twitter asking him to stop. What makes the whole issue worse is that these identical messages on both Twitter and Facebook are advertising a gig that took place earlier this month, on the 2nd July!!

    There are some fans out there that clearly think Justin handles his own social media – to allow them to believe in this ‘intimacy’ is good, but to make such grave mistakes will have and is having serious consequences. The consequences will be on Justin at the end of the day.

    I have hidden Justin‘s feed from my Facebook now, and unfollowed him. Granted it isn’t his fault directly, but why should I put up with ‘spam’ just because he is a rock star? Many of his fans on Facebook have said they have done, or will do, the same.

    So no one is listening and no one is managing his community properly. I emailed all the agencies and contacts I could find on his website – some of the emails bounced back, so even his site isn’t up to date. Does he know this?

    With 107,842 fans on Facebook and 10,634 on Twitter, thats quite a group of people to upset! If we hide his feed we won’t get to know when he is playing and where.

    Communities really matter -  automated, badly & multiple scheduled error filled messages will not cut it with us.

    I heard about Justin a several years back – he was in fact on Radio 2 one evening and it was ‘love at first listen’.  What a shame that my first engagement with him via social media has to be so bad, and a ‘turn off ‘

    To add salt to my wounds, I posted a couple of comments on Justin’s wall asking for the messaging to stop and for them to amend the dates. My comments were marked as ‘Liked’ – yet nothing changed. Can we ‘auto like’ on Facebook? Then he asked to be my friend but still nothing changed.

    Do you fee this is acceptable?

    I would be interested to hear your ‘take’ on this – please leave your comments below.